Do You Know How Your Client’s Make The Decision To Buy What You Sell?

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Do You Know How Your Client’s Make The Decision To Buy What You Sell?

Have you ever given any thought as to how your clients make that all important decision as to whether or not they will buy your product or service? What is it EXACTLY that triggers their buy / don’t buy button? Is it really price that controls their decision, or are other factors involved?

What you need to know…

Believe it or not, price is actually one of your prospects last considerations. Human nature says that no matter who buys what you sell, they will always want “the best deal.” That doesn’t mean the lowest price, but it does mean they want the most “VALUE” for the price they pay. The perception that your product or service offers extraordinary value controls their final decision.

Why you need to know this…

The key is to create “extraordinary value” as it relates to what you sell. In fact, if you do this, you can even charge a much higher price, providing the perception of value justifies that price. Unfortunately, most business owners don’t have a clue how to create “extraordinary value,” and therefore don’t offer it to their prospects, costing themselves massive market share and a boatload of lost revenue.

To create value, a business must “innovate.” You must understand the things your clients want from your product or service, and then use innovative ideas and solutions to either remove the pain and frustration they normally associate with what you sell, or enhance the benefits they receive from using it.

For example, the day care mum who feels frustrated and worried when she drops off her child at day care because she doesn’t know how the child is being cared for finds tremendous relief and peace of mind (extraordinary value) when the day care installs Web Watch… a 24 camera surveillance system that allows parents to view their child online, anytime.

The cost to you if you fail to act…

If you fail to create “extraordinary value,” then you look like, feel like and smell like your competition. You will be forever doomed to compete with them on price, and when you’re forced to compete on price, you have just lost the battle. There will always be someone willing to undercut your price… ALWAYS!

By innovating your business, you begin to separate your business from your competition. You begin to eliminate your competition from the minds of your prospects… and you will have your prospects literally saying to themselves that “I would be an absolute fool if I bought this from anyone else.”

Innovation attracts your “ideal” clients to your business. These are the clients that will buy more from you at premium prices. They will spend more money and buy from you over longer periods of time. Your revenue and profits begin to skyrocket as you begin to add unprecedented market share.

Look for ways to “innovate” your business and do so in such a way that you create extraordinary value in the minds of your prospects.

To take a Test Drive on our system visit www.mastermindcompass.com/guidedtour

To your success,

Jan Dedik

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The 20 most popular TED Talks, as of this moment

20 most popular TED Talks as I like them!

TED Blog

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UPDATED: To see all these talks at one click, check out our updated Playlist: The 20 Most Popular Talks of All Time.

As 2013 draws to a close, TED is deeply humbled to have posted 1600+ talks, each representing an idea worth spreading. So which ideas have had the most widespread impact? Below, a look at the 20 most-watched talks as of December 2013. These viewership numbers include all the platforms we track: TED.com, YouTube, iTunes, embed and download, Hulu and more.

Some fascinating things to notice on this list, if you’d like to compare and contrast it to the most popular talks in 2012, and to the list we shared back in 2011: Amy Cuddy, Susan Cain, David Blaine and Pamela Meyer are all newcomers to the list, with Cuddy’s talk storming to spot #5 thanks to you sharing it. Meanwhile, Brene Brown’s talk has…

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More Conversions How would you like to s

More Conversions

How would you like to sell more of your products or services…
without increasing your traffic?

More Conversions
If that’s your goal, then you need to improve your conversion rate.

Business owners are always looking for the magic formula that can optimize the performance of their lead generation efforts. Unfortunately, there is NO magic bullet… just a systemized process that can double or triple your current conversion rates.

Let’s face the facts. I’ve seen just a slight change to a headline, one item added to a bulleted list, or the placement of a video on a website pay off in massive ways.

Sometimes even seemingly tiny changes — the headline color or the words you use on your buy button — can instantly double your sales.

Generating a multitude of leads is worthless unless you can convert the vast majority of those leads into actual sales.

So how would you like to know the secrets to converting
all of your leads into paying clients?

Put us to the test!
If you’re serious about building a successful business and you’ve decided that now is the time to finally seek out the professional help that can make a dramatic difference in your revenue and profit, then click the link below and we’ll show you first hand exactly how we help thousands of small business owners worldwide to generate more leads, attract more clients and make more money then they have ever made before

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More Leads

More Leads

More Leads

The most expensive and difficult function of any business
is acquiring new customers.

The reason it’s difficult has nothing to do with you, your business or your marketing. It has to do with the growth of the Internet and the tremendous number of scams and charlatans that lurk online offering every bogus product and service you can imagine.

People today are often highly skeptical of any product, service or offer… both offline and online. Consider the last time you heard an offer that you thought sounded valuable. You more than likely discovered that the offer came with certain restrictions, mandatory conditions or a buyer beware non-guaranteed transaction.

Prospects buy with their eyes… not their ears. They also need to know, like and trust you before they will buy what you’re offering. Or they need to know and trust the person that’s recommending what you sell.

Take GroupOn as an example. They have a stellar reputation and a high consumer confidence rating. They send out emails at 6am and often in two hours they generate hundreds of new customers for their member businesses. Many of these businesses have to take on additional staff just to handle the influx of new customers GroupOn generates for them.

This is why we built our new E-Learning Marketing System. It’s designed to be the ULTIMATE lead generation tool for small business owners around the world.

Many of today’s top marketing professionals are calling it “the single, most powerful lead generation and revenue-generating program” available today.

Put us to the test!

If you’re serious about building a successful business and you’ve decided that now is the time to finally seek out the professional help that can make a dramatic difference in your revenue and profit, then click the link below and we’ll show you first hand exactly how we help thousands of small business owners worldwide to generate more leads, attract more clients and make more money then they have ever made before.

Watch Our Guided Tour

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