Do You Have A Message So Compelling It Practically Forces Your Prospects To Buy?

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You’re at the store waiting in line and you strike up a conversation with the person next to you. They ask you “what do you do?” Most people respond by saying: I’m an attorney, I’m a consultant or I’m a jeweller. Not very compelling is it.

Most business owners just tell people exactly what they do… not knowing that it’s usually the wrong thing to say if you want to peak someone’s interest.
What you need to know…
Knowing the right way to position what you do can be the difference between a highly successful business and a mediocre one.
Why you need to know this…
The truth is this. No one cares who you are or what you do. They only care about themselves, and what’s important to them. The key is to always frame what you do in terms that relate to prospects who want your product or service.
For example, instead of saying “I’m a jeweller,” what if the jeweller said this… “”I provide discounted diamonds with the highest quality, the lowest prices and the boldest customer protection guarantee in the industry.”
In less than 10 seconds, would you feel like an absolute fool if you bought a diamond from anyone else but this jeweler? That’s the power of what we refer to as an “elevator pitch.”
The cost to you if you fail to act…
Do you have a 10 second elevator pitch? Do you have a follow up 30 second pitch in the event someone says “how do you do that?” If you don’t, you’re losing a lot of revenue as well as precious market share to your competition. Your message is the heart and soul of your business. It communicates value to your prospects and without it you’re doomed to compete forever on price.
Create your very own compelling elevator pitch, and let us know if we can help you make it a “million dollar message.”
To take a Test Drive on our system visit
To your success,
Jan Dedik & Joy Bradbury

http://mastermindcompass.com/myguidedtour/

P.S. Please remember that at any time you feel ready and qualified to move forward and acquire the professional help that can enable you to build the business of your dreams, just click here and check out our E-Learning Marketing System™. It’s helping small business owners just like you get the answers and the help they need to build the business they have always wanted.
We created the E-Learning Marketing System™ with the perfect combination of online resources, tools and support to get you out of any financial distress you’re presently experiencing… help you get laser-focused on your highest income-producing activities… and help you develop and then apply the fundamentals that build multimillion dollar businesses. click here to see for yourself.

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Have You Written Your Strategic Plan?

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Have you written a strategic plan?
What type of information have you included in your strategic plan?
I find most roadmaps, which are in a sense a strategic plan, tend to be very development focused. By that I mean it is generally a list of features (with some jazz) plotted out in a time period of 3 to 5 years. This is great but is the delivery of features going guide you to achieve success?

http://www.mastermindcompass.com/guidedtour

A strategy would be incomplete without mention of the activities that are required for your product to even exist. Value chain analysis, a concept described by Michael Porter in his 1985 best-seller, Competitive Advantage: Creating and Sustaining Superior Performance describes the primary and support activities of a firm or in this case your product.
http://www.mastermindcompass.com/guidedtour
The value chain categorizes the generic value-adding activities of an organization. The “primary activities” include: inbound logistics, operations (production), outbound logistics, marketing and sales (demand), and services (maintenance). The “support activities” include: administrative infrastructure management, human resource management, information technology and procurement. The costs and value drivers are identified for each value activity.

– Value chain (http://en.wikipedia.org/wiki/Value_chain)

http://www.mastermindcompass.com/guidedtour

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Do You Know How Your Client’s Make The Decision To Buy What You Sell?

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Do You Know How Your Client’s Make The Decision To Buy What You Sell?

Have you ever given any thought as to how your clients make that all important decision as to whether or not they will buy your product or service? What is it EXACTLY that triggers their buy / don’t buy button? Is it really price that controls their decision, or are other factors involved?

What you need to know…

Believe it or not, price is actually one of your prospects last considerations. Human nature says that no matter who buys what you sell, they will always want “the best deal.” That doesn’t mean the lowest price, but it does mean they want the most “VALUE” for the price they pay. The perception that your product or service offers extraordinary value controls their final decision.

Why you need to know this…

The key is to create “extraordinary value” as it relates to what you sell. In fact, if you do this, you can even charge a much higher price, providing the perception of value justifies that price. Unfortunately, most business owners don’t have a clue how to create “extraordinary value,” and therefore don’t offer it to their prospects, costing themselves massive market share and a boatload of lost revenue.

To create value, a business must “innovate.” You must understand the things your clients want from your product or service, and then use innovative ideas and solutions to either remove the pain and frustration they normally associate with what you sell, or enhance the benefits they receive from using it.

For example, the day care mum who feels frustrated and worried when she drops off her child at day care because she doesn’t know how the child is being cared for finds tremendous relief and peace of mind (extraordinary value) when the day care installs Web Watch… a 24 camera surveillance system that allows parents to view their child online, anytime.

The cost to you if you fail to act…

If you fail to create “extraordinary value,” then you look like, feel like and smell like your competition. You will be forever doomed to compete with them on price, and when you’re forced to compete on price, you have just lost the battle. There will always be someone willing to undercut your price… ALWAYS!

By innovating your business, you begin to separate your business from your competition. You begin to eliminate your competition from the minds of your prospects… and you will have your prospects literally saying to themselves that “I would be an absolute fool if I bought this from anyone else.”

Innovation attracts your “ideal” clients to your business. These are the clients that will buy more from you at premium prices. They will spend more money and buy from you over longer periods of time. Your revenue and profits begin to skyrocket as you begin to add unprecedented market share.

Look for ways to “innovate” your business and do so in such a way that you create extraordinary value in the minds of your prospects.

To take a Test Drive on our system visit www.mastermindcompass.com/guidedtour

To your success,

Jan Dedik

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The 20 most popular TED Talks, as of this moment

20 most popular TED Talks as I like them!

TED Blog

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UPDATED: To see all these talks at one click, check out our updated Playlist: The 20 Most Popular Talks of All Time.

As 2013 draws to a close, TED is deeply humbled to have posted 1600+ talks, each representing an idea worth spreading. So which ideas have had the most widespread impact? Below, a look at the 20 most-watched talks as of December 2013. These viewership numbers include all the platforms we track: TED.com, YouTube, iTunes, embed and download, Hulu and more.

Some fascinating things to notice on this list, if you’d like to compare and contrast it to the most popular talks in 2012, and to the list we shared back in 2011: Amy Cuddy, Susan Cain, David Blaine and Pamela Meyer are all newcomers to the list, with Cuddy’s talk storming to spot #5 thanks to you sharing it. Meanwhile, Brene Brown’s talk has…

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More Conversions How would you like to s

More Conversions

How would you like to sell more of your products or services…
without increasing your traffic?

More Conversions
If that’s your goal, then you need to improve your conversion rate.

Business owners are always looking for the magic formula that can optimize the performance of their lead generation efforts. Unfortunately, there is NO magic bullet… just a systemized process that can double or triple your current conversion rates.

Let’s face the facts. I’ve seen just a slight change to a headline, one item added to a bulleted list, or the placement of a video on a website pay off in massive ways.

Sometimes even seemingly tiny changes — the headline color or the words you use on your buy button — can instantly double your sales.

Generating a multitude of leads is worthless unless you can convert the vast majority of those leads into actual sales.

So how would you like to know the secrets to converting
all of your leads into paying clients?

Put us to the test!
If you’re serious about building a successful business and you’ve decided that now is the time to finally seek out the professional help that can make a dramatic difference in your revenue and profit, then click the link below and we’ll show you first hand exactly how we help thousands of small business owners worldwide to generate more leads, attract more clients and make more money then they have ever made before

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