Do You Have A Message So Compelling It Practically Forces Your Prospects To Buy?

Image

You’re at the store waiting in line and you strike up a conversation with the person next to you. They ask you “what do you do?” Most people respond by saying: I’m an attorney, I’m a consultant or I’m a jeweller. Not very compelling is it.

Most business owners just tell people exactly what they do… not knowing that it’s usually the wrong thing to say if you want to peak someone’s interest.
What you need to know…
Knowing the right way to position what you do can be the difference between a highly successful business and a mediocre one.
Why you need to know this…
The truth is this. No one cares who you are or what you do. They only care about themselves, and what’s important to them. The key is to always frame what you do in terms that relate to prospects who want your product or service.
For example, instead of saying “I’m a jeweller,” what if the jeweller said this… “”I provide discounted diamonds with the highest quality, the lowest prices and the boldest customer protection guarantee in the industry.”
In less than 10 seconds, would you feel like an absolute fool if you bought a diamond from anyone else but this jeweler? That’s the power of what we refer to as an “elevator pitch.”
The cost to you if you fail to act…
Do you have a 10 second elevator pitch? Do you have a follow up 30 second pitch in the event someone says “how do you do that?” If you don’t, you’re losing a lot of revenue as well as precious market share to your competition. Your message is the heart and soul of your business. It communicates value to your prospects and without it you’re doomed to compete forever on price.
Create your very own compelling elevator pitch, and let us know if we can help you make it a “million dollar message.”
To take a Test Drive on our system visit
To your success,
Jan Dedik & Joy Bradbury

http://mastermindcompass.com/myguidedtour/

P.S. Please remember that at any time you feel ready and qualified to move forward and acquire the professional help that can enable you to build the business of your dreams, just click here and check out our E-Learning Marketing System™. It’s helping small business owners just like you get the answers and the help they need to build the business they have always wanted.
We created the E-Learning Marketing System™ with the perfect combination of online resources, tools and support to get you out of any financial distress you’re presently experiencing… help you get laser-focused on your highest income-producing activities… and help you develop and then apply the fundamentals that build multimillion dollar businesses. click here to see for yourself.

Standard

Does Your Marketing Grab Your Prospects Attention?

Does Your Marketing Grab Your Prospects Attention?

bringing_the_giant_down_400_clr_6007Do your marketing messages compel your prospects to buy what you sell? Do they tap into their basic emotions? Are you aware that prospects buy on emotion and justify their purchase with logic?

What you need to know…

Your marketing must convince your prospects that you offer “extraordinary value.” And it must resonate with them emotionally. Simply telling them that you’re the best at what you do won’t work. You can’t just say you’re trustworthy, reliable and exceptional. That’s the same thing your competition does. Prospects don’t believe you. You MUST educate them as to why you’re trustworthy, reliable and exceptional.

Why you need to know this…

To consistently attract more clients to your business… and to effectively convert prospects into clients, it’s critical that you create a series of short, clear and concise messages that compel your prospects to instantly want to know more information about your product or service. These short messages must focus on the benefits your business provides to them, and on the value you provide that your competition doesn’t.

When you create compelling messages that quickly and clearly articulate what you do and the value you provide, interested prospects will feel compelled to seek you out for additional information. In other words, a well-crafted message “pre-qualifies” your prospects for you… allowing you to focus your limited time and efforts on those prospects that are truly interested in what you sell.

The cost to you if you fail to act…

A well-crafted and well-developed message can generate a tremendous number of new leads for your business each and every time you use it in your marketing. This same information is then incorporated into scripts that you or your staff will use to convert interested prospects into actual paying clients. It doesn’t do you any good to generate a thousand interested leads if you don’t know what to say to them to convert them from leads into sales.

Marketing is always the key to small business success, and the small business owner who learns the process to creating and implementing great marketing will dominate their industry.

To take a Test Drive on our system visit: www.mastermindcompass.com/guidedtour 

Standard