Have you written a strategic plan?
What type of information have you included in your strategic plan?
I find most roadmaps, which are in a sense a strategic plan, tend to be very development focused. By that I mean it is generally a list of features (with some jazz) plotted out in a time period of 3 to 5 years. This is great but is the delivery of features going guide you to achieve success?
A strategy would be incomplete without mention of the activities that are required for your product to even exist. Value chain analysis, a concept described by Michael Porter in his 1985 best-seller, Competitive Advantage: Creating and Sustaining Superior Performance describes the primary and support activities of a firm or in this case your product.
The value chain categorizes the generic value-adding activities of an organization. The “primary activities” include: inbound logistics, operations (production), outbound logistics, marketing and sales (demand), and services (maintenance). The “support activities” include: administrative infrastructure management, human resource management, information technology and procurement. The costs and value drivers are identified for each value activity.
– Value chain (http://en.wikipedia.org/wiki/Value_chain)